With a strong background in contemporary art, Creative Direction, PR and brand strategy, PICTVRE is a collaboration between Veronica Crockford-Pound and Joseph Griffen.

Based in Tāmaki Makaurau, Aotearoa / Auckland, New Zealand, PICTVRE shoots with a socially oriented sensibility, with an emphasis on empowered casting and representation.

PICTVRE has been featured in Vogue, Dazed, iD Magazine and Wallpaper. Clients include: Lorde, M.A.C. Cosmetics, Paris Georgia, Kate Sylvester, Penny Sage, Showroom 22, Ingrid Starnes, Jessica McCormack, Fourth St, Sans [ceuticals], VAMFF, Les Mills, MAX Fashions, Simon James [Resident] + MONDAY haircare.

PICTVRE is represented by LoserKid in Aotearoa and Order Productions in Sydney, Australia.